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Can clean beauty be cost-effective?

Here are my personal opinions based on 14+ years of sourcing ingredients and running a true clean beauty brand

Everyone has an opinion on clean beauty. I saw some Instagram posts about “affordable” green beauty, including rose water toners.

Let’s be real—clean beauty isn’t cheap. Saying otherwise misleads people and forces brands like Katari to compete on price. We can’t.

You can have either cheap or good. Not both. As someone who sources ingredients worldwide, I know how expensive quality really is. So when I see a $6 bottle of rose water, I just roll my eyes.

Let’s break it down.

Rose water is not made in the USA. So it has to be brought in. This means customs, logistics, packaging, duties, local taxes (VAT) or otherwise, which are 20%+, etc.

You have to pay your artisans. FAIRLY. What is fair? If there is a bottle of amazing rose water available wholesale for under $3, there is no room for any wages, let alone fair wages.

To sell something for $6 retail means that it was sold to the store for least 50% off. This means this bottle plus label & rose water were sold to the store for under  $3.

Rose water is heavy, unless of course, someone just purchased rose essential oil which is wicked expensive (if it is actually real) from some bulk supplier who got it from who knows where and added it to water and now calls it rose water. It is not. It is water with oil in it. So, this means you have to ship a container with rose water via ocean (start thinking crazy logistics to get water safely to the port and get to your warehouse where you can package it).

The cost of bottles and labels is not as cheap as you might think. Yes, you can buy huge quantities and get a pretty big discount, but really, it is going to be more than $1 per bottle and it better be glass.

Add labor to package, advertise, insurance and other business costs, costs to take photos, upkeep the website, buy shipping and packing supplies, pay for all the apps you have to have to run your e-commerce store, then add salaries, warehousing, etc, etc, etc.

How much out of the $3 bottle do you have left to buy good rose water? Can you buy good rose water for $1 and keep your business going? I am sorry, you cannot.

Proper rose water is not produced in huge quantities, because it is impossible. You need to collect fresh rose petals that are available only a few weeks in a year and then vapor-distill the petals to create the rose hydrosol. The artisans who make rose water, can make a few hundred liters at a time. That's it. Some produce only a few liters at a time because equipment does not fit more. So, no matter how much you want it, rose water will not be made all year round in unspecified quantities. It is finite and is a precious commodity in the countries that produce it.

Sometimes we give gifts or discounts on our rose water, but it does not mean our cost was low. On opposite.

Selling my rose water for $6 would mean sacrificing both Katari and the craftsmanship of our artisans. To keep such a price, I’d have to sell that so-called “budget-friendly” rose water people mention on Instagram. But that is not rose water. I don’t know what other brands put into their products or how they create rose water in the U.S. by blending oils with water — and I have no interest in finding out.

What I have is Katari decadent vapor-distilled rose water with preserved rose essential oil in it. I DO know what is in my rose water and why it is not cheap and why it is THE BEST.

~ Big hug from your very opinionated and stubborn about quality brand owner, Kate.

What our customers think about Katari Rose Toner
My favorite product

I don’t typically write reviews, but love this toner and company so much I need to. I live in dry Denver and cannot imagine applying any products without this rose water toner 1st. Not only does the toner lock in moisture, but it makes me feel totally refreshed and pampered. Ive tried multiple toners in the past and this is by far the best I’ve found.

~ Elizabeth B.

Verified Buyer

Smells SOOOOO Good!

If you are reading this review because you are not sure if you want to purchase them or not...please do! You will not be disappointed in any way. Start with one and see how you like it but be careful you WILL WANT MORE! Enjoy!!!

~ Maureen

Verified Buyer

I’m hooked

This toner is just wonderful. It calms the redness, smells wonderful and is perfect. I live between 3 different climates and have found that this is just what I need for each, including the transition from one to another that I constantly have my skin trying to handle.

~ Jody V.

Verified Buyer

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