We are the 'Indiana Jones' of beauty

Many years ago sitting at a corporate office, I thought my life was complete. I am an immigrant, a girl with an accent, and I made it! The top floor, high heels, corporate meetings in a big glass 'fish bowl' overlooking the skyline... Yet something was amiss...

Being born and raised in hungry and uncertain 90-ies above the Arctic Circle in Soviet Russia, I did not see much. But I had plenty of books and plenty of snow. The rest was left to imagination. Reading stories from hundreds of years ago and traveling to the exotic places was one of the few escapes that was available and allowed.

So when I visited the Mediterranean Tunisia in 1997 for the first time, I fell in love. I fell in love with incredibly rich ancient culture, the richness of textures and scents, the warmth and hospitality of the people, the beauty and complexity of design and simplicity of food and beauty.

It was the beauty that I decided to pursue and I chose green clay, Katari Argil as its hero. I have done so far a shitty job telling you all how incredible this clay is. Because if I did my job, it would be the 'quinoa' of the 2000s. But maybe it is good that we kept it as secret and those who know, know pretty darn well the magic of Argil.

And here we are 14 years later, growing slowly, but steadily and continuing doing it all the exact way that makes the most meaningful impact on people, on ingredients, on our Earth. We are grateful for you and for reading this.