Story

Growing fuller brows & lashes naturally

Growing fuller brows & lashes naturally

Permanent makeup is a great solution for some; but what about me? I rub my eyes. It is my thing, daily... I want pretty, long lashes but I am miser...

What Katari does and most other beauty brands don't.

It is expensive, it is inconvenient, it extremely time-consuming and labor intensive, it is hard emotionally, often physically demanding and yet it...

The challenges of NOT mass-producing and WHY it is good for YOU.

Economies of scale... a concept they teach you in economics. So true. Works so well. For some things. For some things, it works to a point. Here is...

The ugly face of beauty - its packaging....

It is a bold statement, but the heck with it. If you are not actually doing anything to change anything, it is all empty talk. The whole packaging ...

Travel Far

When you are on the border of Libya and feel absolutely safe, it is a great feeling. People are people everywhere; and they all want one thing - pe...

Newborn Care Head to Toe

How often can you pull something out of your makeup bag and put on your brand new little human? I did not even know it was possible. When we brough...

Active Ingredients?

Have your heard anything about active ingredients? Probably. Well, most commercial products and formulated products require a lot of add-ons, fil...

Jet Setting in Zulu Land

I hate planning trips. So I don't. That is the best way to have a real adventure. Of course, some preliminary decisions have to be made, tickets p...

Founders

Every personal story starts with an "I". It makes sense. People are born, stories are made and some stories make it into history books and create ...

Dirt Matters

Pigs roll in it. We don't. But we should. Not all dirts are created equal of course. There is one dirt on my list that make the cut of being superi...

Sustainable Utensils

When gold is not an option, what do you use not to oxidize elements in a freshly whipped facial masque? No need to settle for cheap and brittle whe...

How it all started

It started in the corporate cubicle. Or maybe when I was pulling weeds in Belarus? Not sure. The dream was there long time before it was put into a...

UNESCO Mixing Bowls

Screw plastic. Really. I prefer to use something that feels like I just dug it out from an ancient archeological site. And then I met Emna. Out of ...