We have quite a different definition of clean beauty, since it is not yet defined for all brands.
We stand for purest, unadaltered, unmixed, preservative-free single-ingredient beauty products. Of COURSE, they are vegan and cruelty-free by default, as flower water will hardly contain animal matter or be tested on animals.
Our products are NOT scientifically tested. They are tested by countless of generations of beauty enthusiasts in the Mediterranean and in the world. We do not need additional prove. If it did not work, it would not be used now.
We believe that eliminating plastic and poor quality from beauty is essential. That is why we make our own gorgeous glass packaging and scout the most remote parts of the world for the best kept secrets and most decadent ingredients.